Burn those tape measures, not your bra

In our quest to ensure the women of the world wear correctly fitting bras I have had my little chums at Google scouring the web for questions on bra fittings. There are several questions a day about what bra size to wear and what is normal. I am not so much astounded by the volume of these queries or the confusion of the lovely ladies but rather by the answers from so called experts. Whoever came up with the concept of measuring around the rib cage and then around the boobs then doing some complicated mathematical equation to come up with your bra size must have been bonkers. Boobs, breasts, baps what ever you want to call them come in all shapes and sizes, no two the same. How can mathematics cope with the all the different permutations of the female form? Well in my experience it can't! If you are ever in a fitting room and someone comes at you with a tape measure just politely make your excuses and get the hell out of there. This is a woman with no concept that lingerie and its fit is an art rather than a science.

An experienced fitter will be able to judge by eye and asking a few canny questions. It may take a couple of goes with different sizes bras but really it is the only way to tell for sure. By making sure the band is nice and snug around the back you are supporting the weight of your boobs from underneath rather than suspended from your shoulder straps like a hammock. The wire should go around the width of the boob and not dig in under the arm. Those wires should also sit flush against your breast bone. If you put your arms in the air and the bra doesn't stay firm, its too loose. For those ladies who have had a proper fitting you know the difference the correct sizes bra can make. So I implore you help us spread the word, tell your colleague that that back strap on her bra shouldn't be riding up by her shoulders, tell you friend that 4 boobs aren't better than 2! And if you happen to send them our way and we manage to show them the light and they walk out with a new bra will give you a £10 gift voucher to say thank you for supporting the cause, just make sure they mention who sent them.