Storm in a G Cup

It seems that the good old US of A has got it's knickers in a twist about a plus size lingerie TV advert.  The news network ABC banned the add for apparently being too sexy. But the hoo ha really kicked off when they allowed the Victoria Secret Advert to run.  Lane Bryant, the company who sell plus size lingerie has come out accusing ABC of sizism and double standards and in the process got more publicity for their lingerie than the advert could have ever achieved. So what does this really mean?  Busty lovelies are sexier that their waif like sisters? The bigger the cleavage the more erotically charged the advert is?

I think it's refreshing to see an advert where the model is sized more realistically.  If you sell plus sized bras the customers don't look like a barbie doll, Lane Bryant have made a advert that their customers can relate to and realise that there isn't just one definition of beauty and sexiness.  Mind you I wouldn't go there for a bra fitting, that bra is clearly too big around the back and not big enough in the cup. (I know I sound like a broken record). 



Really too risque for TV?

United Nations Lingerie Delegation Arrives

Now the summer is here and the weather is warming it’s been all go at Plums Lingerie. We are still having our summer stock delivered and it's a very international affair. It’s the first summer that we have had the gorgeous Italian Ambra lingerie in stock. We usually just order for Christmas as it is so special but I don’t think we should neglect the A – D cup ladies. So we have had these gorgeous items delivered. I love the navy and with the white laser cut flowers if only it came in my size!


No need for you bustier lovelies to feel like you are missing out we have the fabulously cool Dutch Marlies Dekkers in 3 different collections no less!

And of course not forgetting out army of Prima Donna (Belgium) fans there is the new colouring of Edoras. You might remember it from the autumn range when it was hugely popular in the purple and lack. This time it’s a cool glacial blue.





Not only has Tricia been unpacking and pricing up boxes and boxes of bras and pants she has also been sorting through the lovely new babydolls from In Bloom in the USA.  So cute and they just cry out to be teamed with a pair of fluffy mules!

Waspie Waists in Hollywood

It looks like the celebs in Hollywood have picked up on the underwear as outwear trend. The corset belt cinches you right in at the waist to give you a curvy hourglass shape. I think this look is fab when worn with a figure hugging pencil skirt or a slinky dress. Eternal Spirits do a gorgeous range of steel boned waist cinches that will give you the perfect waist line, the wiggle in your walk you will have to work on yourself.

Pretty floral arrivals from Marie Jo

This season it seems to be all pretty and floral in fashion and so the lingerie industry have been doing what they are best at. The two latest arrivals from Marie Jo show these trends off perfectly. The gorgeous Marie Jo Mira is a pretty fresh print with tiny little pink rose buds on the skyblue bra accented with white lace.

The other arrival, the Marie Jo Fiona has a hint at the vintage with the rich ivory lace covering the cups. It's also one of the few collections that includes a suspender belt and also a basque. I would be perfect for a wedding or if you are loving the underwear as outwear trend would be perfect peaking out of a little camisole.

Both collection have the new style push up bra to give you A,B And C cup ladies a bit of added oomph as well as the classic plunge bra which is available to an E Cup. For all those volumptuous lovelies reading this never fear the new Prima Donna ranges will be with us soon and you are going to be wowed!

Love yourself for who you are......

One thing I am constantly saddened by in our little boutique is how women lack so much confidence about themselves. It seems that nearly every lady who walks in to our fitting room starts with


“I’m sorry I’m not wearing a good bra today”

“I’m sorry I am wearing the wrong size”

“I’m a really weird shape”

“I’m a funny size, I can never find a bra that fits”

There’s no need to be apologetic, if you’re wearing a perfect well fitting bra you probably wouldn’t have much need to visit us for a fitting,. Between Mumsie and me we have seen it all, big ones, small ones, different sized ones, saggy ones, perky ones, fake ones, young ones and old ones. All perfectly normal, it is easy to forget what normal is when we are surrounded by glossy images of bright young things wearing backless strapless dresses with boobs defying gravity with no visible means of support.

So why do we all look in the mirror and immediately focus on that little bit of fat under our arms or decide that our boobs are too big or too small. I think all women would agree it has more to do with our own issues than trying to please anyone else. Most men I have spoken to only notice our little flaws when we point them out or go on about them.

One of the greatest joys of owning our little lingerie boutique is seeing the difference that a beautiful well fitting bra can make to someone’s confidence. After all if you are such a funny misshapen size the lingerie designers wouldn’t make a bra in your size would they. Here’s a great site that that show you that women’s breasts come in all shapes and sizes and are still perfectly normal. So take a look and try not to be so hard on yourself, no one is perfect or 100% happy with what they have but if you can try and be 80% happy and see what difference it makes.

Carrying on Regardless...

It seems that summer will never arrive with this dreadful weather still necessitating the wearing of coats and the carrying of umbrellas, Thankfully my umbrella is a lovely pink to match my handbag which makes it slightly less awful. Despite this we’ve been carrying on regardless, Mumsie has put the brightest swimwear she can find for the window and I have now got all of the new swimwear on the website. Our final delivery of Marjolaine nightwear is also on its way with some gorgeous lemony yellow and lilac silk pretties.

As part of my quest to spread lingerie love far and wide I have recently signed up for Squidoo and published my first lens. It’s a little piece about stockings based on a blog from earlier this year. Would love to know what you think and whether you have written your own lens and what sort of feedback you’ve had from it.